What Is A Secondary Dimension In Google Analytics for Beginners

The Basic Principles Of What Is A Secondary Dimension In Google Analytics

Its measurements can be (yet are not limited to): Transaction ID Discount coupon code Newest web traffic source, etc. That event's custom-made dimensions could be: Login approach Customer ID, and so on.


Although there are numerous measurements in Google Analytics, they can not cover all the possible situations. Thus custom-made measurements are required. Points like Page URL are global and also use to several cases, yet what if your company sells online programs (like I do)? In Google Analytics, you will certainly not locate any type of dimensions relevant specifically to online programs.


9%+ of organizations making use of GA have absolutely nothing to do with training courses. As well as that's why anything relevant particularly to on-line training courses must be configured by hand. Enter Custom-made Capacities. In this article, I will certainly not dive deeper into custom measurements in Universal Analytics. If you want to do so, review this overview.




The scope defines to which occasions the measurement will apply. In Universal Analytics, there were four scopes: User-scoped custom-made dimensions are used to all the hits of a user (hit is an event, pageview, and so on). For instance, if you send out Individual ID as a customized measurement, it will be used to all the hits of that certain session and also to all the future hits sent by that user (as long as the GA cookie remains the very same).

The Basic Principles Of What Is A Secondary Dimension In Google Analytics

For instance, you might send out the session ID custom-made dimension, and even if you send it with the last occasion of the session, all the previous occasions (of the very same session) will certainly obtain the worth (What Is A Secondary Dimension In Google Analytics). This is done in the backend of Google Analytics. dimension applies only to that particular event/hit (with which the dimension was sent)


Even if you send numerous products with the same deal, each product might have different values in their product-scoped custom-made measurements, e. g.


Why am I telling you this? In Google Analytics 4, the session range is no much longer readily available (at least in custom dimensions). If you want to apply a measurement to all the events of a certain session, you must send that dimension with every occasion (that can be her latest blog done on the code level (gtag) or in GTM).

The Ultimate Guide To What Is A Secondary Dimension In Google Analytics

It can be in a cookie, information layer, or somewhere else. From now on, personalized dimensions are either hit-scoped or user-scoped (formerly referred to as Individual Features). User-scoped custom-made dimensions in GA4 work similarly to the user-scoped measurements in Universal Analytics however with some differences: In Universal Analytics, a user-scoped customized dimension (collection in the middle of the customer session) was used to EVERY event of the very same session (even if some occasion took place before the measurement was set).


Even though you can send out customized product data to GA4, currently, there Related Site is no chance to see it in records effectively. Ideally, this will certainly be changed in the future. Or am I missing out on something? (allow me understand). GA4 currently sustains item-scoped custom dimensions. Eventually in the past, Google claimed that session-scoped customized dimensions in GA4 would certainly be offered too.


However when it involves customized dimensions, this extent is still not offered. As well as now, let's move to the second component of this blog message, where I will certainly show you exactly how to configure custom-made dimensions and also where to discover them in Google Analytics 4 records. First, let me start with a general overview of the procedure, and after that we'll take an appearance at an instance.




You can just send the occasion name, state, "joined_waiting_list" as well as after that consist of the specification "course_name".

Not known Factual Statements About What Is A Secondary Dimension In Google Analytics

Because case, you will certainly need to: Register a criterion as a personalized meaning Begin sending out customized specifications with the events you want The order DOES NOT issue below. However you must do that virtually at the exact same time. If you begin sending out the criterion to Google Analytics 4 and also only register it as a customized measurement, state, one week later, your records will be missing that week of information (since the registration of a personalized dimension is not retroactive).


Each time a site visitor clicks on a food selection product, I will send an event and 2 additional parameters (that I will certainly later on register as customized measurements), menu_item_url, as well as menu_item_name.: Menu web link click monitoring trigger problems differ on most internet sites (since of different click classes, IDs, etc). Attempt to do your finest to use a knockout post this instance.


Go to Google Tag Manager > Triggers > New > Simply Links. Maintain the trigger set to "All web link clicks" and conserve the trigger (What Is A Secondary Dimension In Google Analytics). By producing this trigger, we will certainly enable the link-tracking capability in Google Tag Manager. After that go to Variables > Configure (in the "Built-in Variables" area) as well as enable all Click-related variables.


Go to your site and click any of the food selection web links. Really, click at the very least two of them. Go back to the sneak peek mode, and also you ought to start seeing Link Click events in the preview mode. Click the initial Link, Click occasion and also most likely to the Variables tab of the preview mode.